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| Green Hotels in Demand |
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Not only are green hotels better for the environment, travelers overwhelmingly prefer them. This week Travelocity announced that eco-friendly hotels get higher consumer reviews than their non-green counterparts. To celebrate this, the company has kicked off the It’s Good to Be Green sale with special deals on green hotels that have great reviews.
Travelocity allows consumers to rate its hotels on a scale of 1-5 smiley faces. When the company studied the reviews for green hotels, a fascinating trend emerged. Consumers gave 83 percent of non-green hotels three smiley faces or more--but they gave a whopping 94 percent of green hotels three smiley faces or more. “This data confirms something we’ve long suspected,” says Alison Presley, Manager of Travelocity’s Travel for Good program. “Our eco-friendly hotels care deeply about the entire experience they provide and that attention to detail translates into an awesome stay overall.” The company has more than 2,000 hotels in its Green Hotel Directory and the company works with an elite group of certification programs to ensure that each hotel in its program is making significant strides in sustainability. Travelocity is the only major online travel company that flags green hotels site-wide with an eco-friendly tag and the company holds the line against “greenwashing” by not accepting “self-certified” hotels.
For the It’s Good to Be Green sale, travelers can save up to 30 percent on more than 160 eco-friendly hotels around the world that have an average rating of 3.5 smiley faces or higher. Travelocity doesn’t just promote eco-friendly products--the company is also working hard to reduce its own footprint and to promote sustainability within the travel industry. The company’s sustainability efforts start at home with its LEED-certified Silver headquarters. And to date, Travelocity and its customers have helped The Conservation Fund plant more than 24,000 trees across five national wildlife refuges that will trap an estimated 25,400 metric tons of CO2 over the life of those forests. The company is also a founding member of the Tourism Sustainability Council, which is working toward a more sustainable future for the industry.
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